"Zdorovie Deti" ("Healthy Children") Russian Radio Show (2004-2006)
Trainee: Inessa Gofman (Pediatric Resident)
CHPT Site: Cordova Community Collaborative
Synopsis: When Dr. Inessa Gofman, a first-year Resident with CHPT learned of the high Russian immigrant population in her Collaborative community, she was excited at the possibility of using her own native language—Russian—to communicate important health information to those who are often left out of mainstream health education efforts due to language barriers.
With help and guidance from her CHPT Faculty, Dr. Inessa partnered with Afisha, a Russian multimedia group that airs Russian programs on 1430AM and operates the Diaspora Newspaper in the Greater Sacramento area. Dr. Inessa looked to Diaspora editor Yuriy Korotkov for help in providing presentations and call-in opportunities for Russian-speaking families on the show she entitled “Zdorovie Deti,” (or "Healthy Children" when translated into in English). The show aired four times in four months, using the Collaborative for direction on relevant topics.
Zdorovie Deti first aired on December 22, 2003 and discussed the CPT project and the importance of well-child visits. The second show, which aired on January 22nd, 2004, focused on the common cold and flu, naming symptoms and giving suggestions for prevention. Show number three aired on February 26th, discussing the importance of immunizations. The March 25th show focused on Tuberculosis vaccinations. Different vaccinations are given in the USSR for TB than are given in the United States. Many times when people from the USSR immigrate to the US, they are reluctant to accept a new TB vaccination as they have already received one in their native country. Dr. Inessa’s talk focused on the difference between the two vaccinations and the need for new US residents to accept the vaccination when they arrive.
Dr. Inessa, the Cordova Community Collaborative and Afisha went on to make Zdorovie Deti a monthly program on 1430AM, and in the Fall of 2005 received a grant from the American Academy of Pediatrics' CATCH program to fund transcription and additional focus groups to help identify additional topics of interest to listeners.
Review Dr. Inessa's planning documents below.
Keywords: Russian, health access, radio, health education